In October 2016, M&C Saatchi Mobile was awarded a 2016 Summit Marketing Effectiveness Award (MEA) for Online Marketing and Advertising. Out of over 1000 entries, ours was ranked among the very best; awards are only granted to the top 6% of applicants.
Over the past 22 years, the Summit International Awards (SIA) organization has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the SIA brings prestige and provides validation of our work.
Jocelyn Luciano, Executive Director of SIA commented “The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness.”
This award was granted specifically for our work with
Microsoft in their international retargeting efforts Office. M&C Saatchi Mobile provided a 237% ROI lift, driving efficiency.
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