Are you ready for the mobile advertising revolution?
The mobile advertising market is set for explosive growth, ushering a new era of personalisation and engagement, says James Hilton. Like it or loath it, advertising plays an important role in our...
View ArticleSOCIAL GONE MOBILE MASTERCLASS, LONDON
On Friday 7th June we ran our fourth Masterclass event focusing on Social Media, presented by Thomas Twigg, our Mobile Strategist . The content concentrated on how social is increasingly becoming a...
View ArticleDONATING SOME SOCIAL CURRENCY
Social media has transformed charitable giving, but raising both cash, and awareness, is an ongoing battle. We were delighted to see our friends at JustGiving release a new resource this week, designed...
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Marketers Must Think Critically and Creatively About Location Targeting
AN INTERVIEW WITH Eric Mugnier Senior Vice President, North America, M&C Saatchi Mobile January 19, 2016 Before marketers jump in head first, they must think about location targeting beyond serving...
View ArticleMWC 2016: Opinions on adblocking
Adweek – The 10 Most Interesting Stats Revealed at Mobile World Congress 2016: Adblocking, VR.. What happens when you put executives from three tech companies that rely on advertising, one brand...
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Apple at 40: The Industry Reacts
Mobile Marketing Magazine interviewed Libby Robinson, EMEA Managing Director of M&C Saatchi Mobile, for her thoughts on Apple’s legacy in mobile and what the future holds for the tech giant. This...
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The Best UK Agency Employee Welcome Kits
In 2016, we celebrated our 10th Year Anniversary. To commemorate the anniversary and as a lasting souvenir for each of our employees and future new starters, we created a bespoke gift box complete with...
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iAD Shutdown: The Industry Reacts
James Shepherd, EMEA Commercial Director spoke to Mobile Marketing Magazine about the impact of iAD shutting down and speculated on the future of mobile marketing with Apple. This Thursday sees the...
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YouAppi Summer Panel: Cross Device Best Practices
Sam Freeman, our Senior Programmatic Planner in the UK, was invited to speak on YouAppi’s Summer Kick Off Event. The theme was Cross Device Trends, looking at the state of the industry. Sam debriefed...
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Assessing the Changing Mobile Marketing Landscape
A point of view by James Shepherd, EMEA Commercial Director. We wrote a blog post for Apps World, on the ever changing landscape of mobile marketing and the role of the Mobile First agency. The ‘year...
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One decade ends, another begins…
Last month saw a very exciting moment in M&C Saatchi Mobile history as we celebrated our 10th anniversary as a company. To commemorate this momentous occasion, we decided we would really push the...
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M&C Saatchi Mobile shortlisted for Best Large Agency at the UK Agency Awards
We have been shortlisted for Best Large Agency – a fitting accolade for the tremendous growth we have witnessed this past year. With the launch of two new offices in New Delhi and Bangalore and...
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M&C Saatchi Mobile shortlisted for Agency of The Year at the DADIs
What does M&C Saatchi Mobile and the DADIs have in common? We are both celebrating our 10th Anniversary this year! The DADIs are The Drum’s Awards for Digital Industries. The 2016 judges comprised...
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M&C Saatchi Mobile Shortlisted for the Global Smarties Awards
We are honoured to have been shortlisted for the Global Smarties Awards, the MMA’s annual awards program. These awards recognise excellence in the mobile marketing space across thirty countries. We are...
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M&C Saatchi Mobile Shortlisted for FIVE Smarties!
Not one but five nominations for the Indonesia 2016 MMA Smarties Shortlist… We have been shortlisted for the Promotion, Lead Generation and Innovation categories. A huge well done to our Singapore team...
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M&C Saatchi Mobile Named Most Effective Media Agency
On September 21, 2016, The Drum held their annual Digital Trading Awards at the Edison in New York City. Not only was this The Drum’s first USA ceremony but it is the first and only awards in the US...
View ArticleDigital Agency of The Year 2016
On the 19th October, we won the highest accolade possible for an agency – Digital Agency of The Year 2016. Like us, The DADIs (The Drum Awards for the Digital Industries) are celebrating their 10th...
View Article2016 Winners of the Summit Marketing Effectiveness Award
In October 2016, M&C Saatchi Mobile was awarded a 2016 Summit Marketing Effectiveness Award (MEA) for Online Marketing and Advertising. Out of over 1000 entries, ours was ranked among the very...
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Mobile’s solution to adblocking
Our EMEA MD, Libby Robinson spoke to Raconteur for The Times about how ad-blocking is an opportunity to improve advertising on mobile. Here’s an extract from the original article: Customer centricity...
View ArticleMWC 2016: Opinions on adblocking
Adweek – The 10 Most Interesting Stats Revealed at Mobile World Congress 2016: Adblocking, VR.. What happens when you put executives from three tech companies that rely on advertising, one brand...
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